Commentary: Toyota Corolla Hybrid ad brags about not plugging in

2017 Toyota Prius Prime, Catskill Mountains, NY, Nov 2016In Toyota’s latest ad for its new Corolla Hybrid in Britain, it’s 2002 all over again. The ad shows the new Corolla Hybrid (in non-U.S. hatchback form) bypassing all kinds of road transportation alternatives from different eras—from a stagecoach and an early brass-era car to 1950s hot rods and, finally—an electric car plugged in and…
Source: Hybrid and Electric Car News and Reviews

What EV advantages should ads emphasize for the masses in 2019? Take our Twitter poll

Audi electric-car Cashew ad from 2019 SuperbowlWith as many as ten new electric-car models arriving on U.S. roads in 2019, automakers are showing a new willingness to advertise them. Notwithstanding Audi’s ad for its upcoming lineup of electric cars in Sunday night’s Superbowl, few automakers until now have put the kind of marketing muscle behind their electric cars that they have behind SUVs…
Source: Hybrid and Electric Car News and Reviews

How Nissan hopes to market its future electric cars

2018 Nissan LeafThe Nissan Leaf with a roughly 60-kilowatt-hour battery was expected to make its public debut at the LA Auto Show earlier this month. It didn’t. That car is expected to appear “very soon,” perhaps at the 2019 Consumer Electronics Show to be held in Las Vegas a month hence. DON’T MISS: Long-range Nissan Leaf missing from LA Auto…
Source: Hybrid and Electric Car News and Reviews