Famed Apple designer Jony Ive to help create the first electric Ferrari

An electric Ferrari is on the way, and the Financial Times reports that former Apple Chief Design Officer Jony Ive and industrial designer Marc Newson are collaborating with the luxury carmaker to design the new EV.

According to FT, Ive’s and Newsom’s design company, LoveFrom, will work with Ferrari on a range of cars, including its first-ever EV, which is expected to launch in 2025. No specifics of what services the firm will provide are on offer at the moment.

Ferrari has been working on developing an EV for several years.

Ive left Apple in 2019 after 27 years at the company, where he led the design of some of Apple’s most iconic products, including the Mac, iPod, iPhone and iPad. After leaving Apple, he and Newson started the design firm LoveFrom.

“The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity that has defined extraordinary world-changing products,” wrote Ferrari parent company Exor.

“In building great companies, we also believe in building great partnerships,” said Ferrari Chairman John Elkann. “Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways.”

“We have been friends with John for many years and are great admirers of his insight and vision,” said Newson and Ive. “As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni.  We see some uniquely exciting opportunities which we believe will yield important and valuable work.”

Thermal runaway challenges in next-generation battery pack designs

The battery packs found in today’s EVs represent a significant advancement over those designs considered state of the art just a few years ago. As automotive OEMs drive to increasingly advance pack designs they are being asked to balance the desire for increased range and improved recharge time with growing government regulations focused on safety and recyclability. Concerns related to the potential for a cell to go into thermal runaway has led to a significant amount of global activity focused on cell behavior and how it relates to full battery pack performance. Additionally, the continued evolution in cell chemistry and formats requires a continued evolution in battery pack designs to address these new challenges. As the industry moves to next-generation battery pack design and use cases, such as cell to pack and second-life battery use, material advancement will be critical.

Join this session at the Charged Virtual Conference on EV Engineering, presented by 3M, where we will focus on important considerations related to thermal runaway challenges for next-generation battery packs. The discussion will start with an overview of some of the notable upcoming regulatory changes and how those changes could influence future OEM designs. This will be followed by an in-depth discussion around key concepts of the cell to pack trend and how different cell failure modes could be influenced by this trend.

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Tesla (TSLA) jumps on strong deliveries; market adjusts to new reality

Tesla’s stock (TSLA) jumped by as much as 4% this morning – adding billions of dollars to its market capitalization.

The market is adjusting to the new reality that Tesla is now reaching an annual production rate of almost 1 million electric cars.

more…

The post Tesla (TSLA) jumps on strong deliveries; market adjusts to new reality appeared first on Electrek.


Source: Charge Forward