The commercialization of new technologies often follows a trajectory that looks something like this: a startup brings the new tech to market, surprising everyone and catapulting it to corporate stardom; industry incumbents realize they need to embrace the new tech, but find themselves unable to do so, thanks to the pesky Innovator’s Dilemma; other startups, and companies in other industries, decide to get into the new tech too, saying “How hard can it be?”
In the case of electromobility, the answer to that question
explains why the wave of would-be Tesla imitators that reared up a couple of
years ago is now crashing. Building automobiles is pretty hard. Selling automobiles
in volume is orders of magnitude harder, and selling them at a profit
consistently is almost impossible.
Apple seems to have figured this out, and a handful of Chinese-backed startups probably will soon. Now we learn that vacuum cleaner innovator James Dyson has given up the quest.
Dyson said the failure was one of economics, not engineering.
The company built “a fantastic car,” but “though we have tried very hard
throughout the development process, we simply can no longer see a way to make
it commercially viable,” Sir James wrote in an email to staff.
“We have been through a serious process to find a buyer for
the project which has, unfortunately, been unsuccessful so far,” he continued.
In 2015, Dyson acquired solid-state
battery pioneer Sakti3, and was apparently counting on its innovative battery
tech to give it an edge in the EV game. Although it’s giving up on EVs, the
company says it will continue to develop solid-state batteries, presumably for
use in its consumer electronics products.
In 2017, Dyson said it had committed
some $2.7 billion to its EV program. Media observers noted that Volkswagen
has announced 80 billion euros of investment in its tentative EV efforts, and
that Tesla has burned through many billions since its 2003 founding and, despite
the phenomenal success of its brand, has yet to achieve consistent
The Demak Group is a global leader in the resin dispensing field. Since 1984, Demak has been innovating and manufacturing state-of-the-art machines for the meter and mixing of epoxy, polyurethane, polybutadiene and silicon resins, designed specifically for encapsulation, gluing, insulation, and industrial components sealing. Additionally, Demak can supply customers with the most suitable resins for their production processes, thanks to Demak’s sister company S.E. Special Engines Srl, a chemical formulation and production company founded in 1976.
The Demak Group therefore proposes itself to the EV / HEV automotive market as a supplier of equipment and resins for the encapsulation of traction electric motors and other electrical-electronic components. The electric motors encapsulation is becoming more and more commonplace in the automotive world due to the rapid ongoing development of EV and HEV technologies. The Demak Group in recent years has acquired tremendous successes in the encapsulation of traction motors for fully electric and hybrid cars.
The use of vacuum encapsulation technology is becoming increasingly essential to provide the best protection and increased performances of the electric motor. With the formulation and application of a suitable resin, it is possible to guarantee thermal dissipation of the motor and a greater resistance to shocks, vibrations, chemical agents, water, dust and other external agents.
In addition to specific equipment systems, The Demak Group has developed resins specially formulated to guarantee thermal dissipation, an increased thermal resistance during continuous operation and during thermal shock cycles. This is critical because the resin has to resist the heat developed by the motor in action and potentially to extreme temperatures conditions. Encapsulation, compared to other resin methods, guarantees better protection of the windings and to the motor as a whole, as well as greater resistance to shocks, vibrations, chemical agents, water, dust and much more. Moreover, encapsulation guarantees much greater thermal dissipation compared to other methods of resin coating, such as impregnation and trickling.
Many applications and
components, such as electric motors, require resin potting or vacuum casting in
its production process.
The insulation of motors and
other components is absolutely necessary to guarantee the highest levels of durability
and performance. These final products require the absolute absence of moisture
and avoidance to any contact with external agents that can damage the components
The vacuum casting application, which incorporates the use of a vacuum chamber, contributes another great advantage to the e-motor by preventing the following:
Air bubbles or gaps in the resin can reduce the insulation of the motor and compromise its performance and durability. Furthermore, a bubble or void can create a partial discharge between the ground and the primary insulation.
Bubbles also decrease heat dissipation provided by the resin.
To obtain an electrical component without
bubbles and humidity, the resin must be “forced” in all the internal
spaces of the stator (in particular in the undercuts and in the windings), and
the only way to do this is by dispensing under vacuum.
Demak can guarantee, credited
to 40 years of experience in the field of insulation of electrical components,
a total absence of air in the resin (through industry-leading degassing
systems) and also in the final products (by incorporating its vacuum casting
systems). Therefore, all the dispensing systems used in these types of
processes are equipped with vacuum chambers. This is the last major step in the
complete process of encapsulation, as Demak’s technology for vacuum degassing
starts from the loading of the resin in the machine until the last moment of
Another fundamental component of the process are
the resin and hardener tanks. These tanks are equipped with a thin-film
degassing system for continuous dehumidification of materials, which facilitates
the resin’s final results.
An efficient vacuum dispensing process, together
with a high thermal resistance epoxy resin, allows the e-motor to be qualified
for all the durability tests required by the OEM.
It is safe to assume that electrification, which has already been
underway for some years, will become a vital step
for all OEMs and their supply chain. But above all else, companies will have to
integrate technologies that have zero or minimal environmental impact in their
production cycle. Besides investing in R&D for the development of electric
traction with greater autonomy, companies will also have to plan to invest in
“Eco-Friendly” technologies that can guarantee top-level performance of the
electric motor and other components. In this case, the Demak Group can be a
reliable partner in all resin dispensing processes, providing tremendous value
with its 360° knowledge, expertise, and first-class customer service.
For further information don’t hesitate to contact the Demak Team:
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