France banned this e-bike TV ad for creating a ‘climate of anxiety’

Dutch e-bicycle company VanMoof released an e-bike TV ad titled, “Time to Ride the Future,” which aired in the Netherlands and Germany without controversy. But France’s ad regulatory group Autorité de Régulation Professionnelle de la Publicité (ARPP) banned the ad because it said it created a “climate of anxiety.”

more…

The post France banned this e-bike TV ad for creating a ‘climate of anxiety’ appeared first on Electrek.


Source: Charge Forward