GM updates its logo for 5th time in history for upcoming electric transition campaign

GM is starting a huge campaign this week in the US and will be rolling out in phases globally to highlight the automaker’s move to electrification. The campaign was done by McCann as well as the logo and type, which was developed in-house. It’s a big change and will envelop all of its products, including its legacy ICE vehicles.

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Source: Charge Forward