GM and Netflix kick off ‘strategic alliance’ for EV exposure with Super Bowl ad starring Will Ferrell

General Motors (GM) and Netflix have announced a new partnership to increase the presence of electric vehicles on screen. As part of what the companies are calling a “strategic alliance,” Netflix will feature at least one GM brand EV in each movie or series it manages. To kick off this EV media movement, GM and Netflix teamed up for a Super Bowl commercial starring Will Ferrell interacting with EVs in a number of recognizable shows like Squid Game and Bridgerton. The companies have also posted two teaser spots this morning that you can check out below.

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Source: Charge Forward