By Kristen Helsel, CEO Liberty Plugins

The year 2024 was huge for Liberty Plugins. Not only was it an unprecedented year for change and growth within our company, but in the overall EV charging market as well. Although we’re already driving hard into 2025, we are also reflecting on 2024 with satisfaction and gratitude.

Taking stock of the remarkable things that happened in 2024: The EV industry as a whole flourished. U.S. vehicle sales hit a new record, accounting for 8.9% of total auto sales in Q3 of 2024. The expansion of EV options from major manufacturers and the incentive–rich market played major roles in fueling the growth in demand for EV charging solutions of all types. The U.S. Department of Energy recorded over 192,000 publicly available charging ports in August 2024, estimating that number to be growing by 1,000 new public chargers a week. By the end of October, the number of charging ports nationwide exceeded 200,000, according to the Joint Office of Energy and Transportation.

Liberty’s growth tracked the broader market for EV charging, with 2024 revenue exceeding that of 2023. And we’re entering 2025 with a strong backlog of orders. We rebuilt our leadership team, launched a rebrand, and are hard at work on new products that we will bring to customers in 2025. It’s not easy to reinvent a company, but our results speak for themselves and prove that simplified, low-cost, managed charging is as relevant today as it was 15 years ago when we were founded.

A year in review

Beyond our growth in sales and headcount, our KPIs attained new heights as well: We reached 21.5K active users on our system, and as of year end, our network consists of over 3,500 customer-owned Level 2 and DC Fast Charger ports across North America. These ports can be found in 35 states and two provinces in Canada, serving universities, municipalities, workplaces, fleets, and multi-unit dwellings. Our network currently dispenses over three million kWh of energy per year, powering over 12 million miles of driving and avoiding over 4,700 tons of CO2 emissions. That is the equivalent of taking 1,100 internal combustion engine cars off the road every year!

Liberty made a huge, differentiating change in 2024 by adding a staffed Technical Customer support desk for all our users, installers and site hosts. You call, we respond. You can count on an answer or a quick call-back when our support staff are on the phone. This function is imperative in a fast-moving industry, and we continue to lead where it matters – making sure our customers, hosts, and partners are successful with our products.

The road ahead

We are incredibly grateful for all of our customers, partners, and team members that have made the last year of growth and success possible. Liberty Plugins would not be where it is today without them. It’s no overstatement to say that 2025 will be an important year for our industry. Regardless of the curves and contours we as an industry may encounter in the new year, Liberty Plugins will remain steadfast in the EV charging market, just as we have for the past 15 years. We will continue to be a leader in EVSE management solutions as we venture ahead.

As many of you know, Liberty is based in Santa Barbara, CA. With the advent of the New Year, our thoughts are with our many colleagues, customers, and partners who have been profoundly impacted by the fires in the LA Basin. Please reach out to us if you need support.