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The Opportunity in New Jersey

The landscape of transportation in New Jersey is undergoing a significant transformation, driven by the increasing adoption of electric vehicles (EVs). This surge in EV ownership presents a compelling opportunity for commercial property owners across the state. The growing presence of Battery Electric Vehicles (BEVs) on New Jersey’s roads underscores the accelerating shift toward electric mobility.

To illustrate this growth, consider the following data on BEV registrations in New Jersey:

Source: https://dep.nj.gov/drivegreen/nj-ev-data/

• In December 2016, the number of BEV registrations in New Jersey was 4,366.
• By December 2024, this figure had dramatically risen to 168,586 BEV registrations.

This data signifies a substantial expansion of the BEV market in New Jersey, with a total increase of 164,220 BEV registrations observed during this timeframe.

The upward trend in BEV adoption has gained considerable momentum in recent years, as demonstrated by the following increases:

• Between June 2023 and December 2023, New Jersey experienced an addition of 23,439 BEV registrations.
• The subsequent six-month period, from June 2024 to December 2024, witnessed an even more pronounced increase of 27,722 BEV registrations.

Source: https://dep.nj.gov/drivegreen/nj-ev-data/

Several factors are contributing to the increasing adoption of EVs in New Jersey, including:

• Government incentives and policies that support EV purchases.
• Growing consumer awareness of the environmental and economic benefits of EVs.
• Expanding availability of EV models and improved vehicle range.
• Increasing public demand for convenient charging options.

This swift expansion of the BEV market in New Jersey creates a valuable opening for commercial properties. By making strategic investments in EV charging infrastructure, property owners can more easily:

• Attract and Retain Occupants and Staff: Providing EV charging stations can serve as a key differentiator, appealing to environmentally conscious tenants and employees, as well as those who have already embraced BEV ownership.
• Elevate Property Value and Appeal: Modernizing properties with EV charging capabilities enhances their attractiveness in the market and can contribute to an increase in overall property value.
• Demonstrate Commitment to Ecological Responsibility: Offering EV charging aligns with the principles of corporate social responsibility and communicates a dedication to a more sustainable future, strengthening brand image and attracting like-minded businesses.
• Generate Supplementary Income: Property owners have the potential to establish a new revenue stream by offering EV charging services to users.

The PSE&G EV Commercial Charging Program is designed to accelerate the deployment of EV charging infrastructure at commercial properties throughout PSE&G’s service area. This program offers valuable financial incentives to help offset the costs associated with preparing sites for EV charging, commonly known as Make-Ready work, making it more feasible for businesses to provide this increasingly important amenity.

What is the PSE&G Electric Vehicle Charging Program and how does it benefit customers?

The program was approved by the New Jersey Board of Public Utilities in January 2021 to drive electric vehicle adoption among a wide range of customers by investing in the development of smart charging infrastructure. These investments help to offset the customer costs of preparing sites for EV charging (otherwise known as Make-Ready work). Some examples of Make-Ready work include but are not limited to costs associated with utility service line upgrades and extensions, as well as on-site costs to install panels, switchgears, conduits, and wires to the smart charger stub.

PSE&G EV Charging Programs Overview

PSE&G offers programs to incentivize the installation of EV charging infrastructure for commercial customers. A key focus of these programs is to provide financial assistance for “Make-Ready” work, which involves the necessary preparation of sites for EV charging. This Make-Ready work can encompass various costs, including those related to utility service line upgrades, electrical panel upgrades, and the installation of wiring and conduit. However, it’s important to note that customers are responsible for covering the expenses associated with the EV charging units themselves.

Option 1: Level 2 Mixed-Use Commercial Charging Program

Option 2: EV Public-DCFC Charging Program

Program Eligibility Requirements

• The customer’s PSE&G account must be in good financial standing (no shut-off notice).
• Commercial customers with General Lighting and Power (GLP) & Large Power and Lighting – Secondary (LPL-S) rates are eligible for Make-Ready incentives.
• Customers must use New Jersey-licensed electricians and/or contractors for EV smart charger installation.
• Customers must complete the PSE&G New Business Process for EV smart charger installation upon request.
• Customers may be able to combine PSE&G incentives with other public funding, but must notify PSE&G and ensure total funding doesn’t exceed 90% of project costs.

Next Steps

To learn more and enroll in the funding options available through PSE&G EV Charging Program, we recommend:

• See the ‘How to Apply and Enroll’ section on the PSE&G website.
• Reach out to Liberty Plugins for guidance and support.